The headline: Alix earned 6,011 clicks from 699,054 impressions in the last 90 days — a 0.86% conversion of visibility to traffic. The 693,043 impressions that didn't click represent the primary optimisation opportunity: title tags, meta descriptions, and SERP feature competition.

30 keywords sit in striking distance (positions 4–20) with meaningful search volume. These are the highest-leverage on-page optimisation targets — they already rank, they just need a push.

58,084 impressions across the top 30 dead-inventory keywords — Google is surfacing Alix for these queries, but users aren't clicking. Each one is either an AIO/snippet displacement or a title tag rewrite opportunity.

Category (non-branded) traffic is the growth engine — it represents organic discovery from people who don't yet know Alix. The branded/category ratio reveals how reliant current organic is on existing brand awareness vs earned search presence.

High direct traffic share signals cross-domain attribution loss — users clicking the go.meetalix.com/form CTA are being reported as Direct, not Organic, because the cross-domain linker isn't firing. This understates organic's true contribution to lead volume.

243 URLs returning 404 means Google's crawler is spending budget on pages that don't exist. Each crawl of a dead URL is a missed opportunity to re-crawl a live, ranking page. Fixing or redirecting these has no content cost and directly improves crawl efficiency.

This table delivers the 30 on-page recommendations the engagement commits to each month. Every row is sourced from real GSC data — position, impressions, and gap type verified.